MARTELL
Davido Exclusive Blend
Maison Martell and Davido celebrate their partnership with an exclusive cognac blend, crafted by Cellar Master Christophe Valtaud. Their collaboration, which began in 2021, is built on shared values of audacity and legacy. The Martell x Davido Exclusive Blend features eaux-de-vie from 1992, Davido’s birth year.
Produced in very limited quantities, this unique cognac is not for sale but will be gifted by Davido to his friends.
Contribution : Visual Concept & Exectution - Pattern Design, Label Design.
Noblige Flame
I worked on the design of the Martell Noblige Flame packaging, a limited-edition bottle created for the nightlife scene in Asia, particularly targeting clubs and “high-energy venues”. The main technical challenge was to develop a way for the design to glow in the dark. After working closely with our suppliers and undergoing numerous trials and errors, we successfully achieved the glowing effect, enhancing the bottle’s appeal in low-light environments and adding an extra layer of visual impact.
Contribution : Packaging Design & Execution
Legend & Legacy Pop Up, Hong Kong
The Legend & Legacy concept is a series of Martell pop-ups dedicated to the brand’s heritage. Designed to showcase the visual evolution of Martell—from bottles and archives to historic posters—each activation highlights the maison’s rich legacy. Working alongside the 3D space designer the brand archivist, we curated and designed elements that bring this story to life, creating a compelling experience that blends history, craftsmanship, and brand identity.
Contribution : Graphic Design.
L’Atelier Martell - Limited Editions
L’Atelier Martell, launched in 2020 in Shenzhen, is an immersive boutique concept dedicated to cognac. Following its success, it expanded to other cities across Asia, including Shanghai, Singapore, Macau, and Hong Kong. For each opening, a limited-edition bottle with a uniquely designed case inspired by the host city was created.
I had the opportunity to design the limited editions for Macau and Hong Kong.
Contribution : Illustration, Packaging design and Execution.
Cordon Bleu - 110th Anniversary Limited Edition
I had the privilege of working on the design for the Martell Cordon Bleu 110th Anniversary Limited Edition. The packaging features a beautifully crafted gift box made by the finest marquetry specialists in France. This edition marks a special moment, coinciding with the first-ever reworking of the blend by Martell Cellar Master Christophe Valtaud, incorporating very old Borderies eaux-de-vie for a truly unique and elevated experience.
Contribution : Graphic Design
