G.H.Mumm
Mumm Brandworld - Studio MMPJ
As the graphic designer on this project, I played a key role in enriching the brand’s existing image by creating new patterns, textures, and secondary logos, designed to add depth and flexibility to the visual identity. I also developed comprehensive graphic and retail brand guideline documents, providing a clear framework for the consistent application of these brand assets across touchpoints; from packaging to retail applications and marketing collateral.
End of Year Giftbox Design 2021-2023
- Studio MMPJ
I worked on the design of Mumm Champagne Giftbox across various formats for end-of-year gifting. Collaborating with other designers, we ensured the new designs stayed true to the brand's identity while aligning with the graphic guidelines. Our goal was to create a fresh, visually impactful packaging that reflected a contemporary luxury, enhancing the festive gifting experience while maintaining consistency with Mumm’s established image.
One of the major challenges of this project was to gradually reduce the environmental impact of the packaging while maintaining the aesthetic standards inherent to the luxury sector. Working closely with all the contributor to the chain of production, this approach was reflected in the introduction of more sustainable materials, such as kraft paper, as well as a significant reduction in inks and foil.
Reims Mumm Store - Studio MMPJ
I contributed to the design following the refurbishment of the new G.H.Mumm store in Reims, helping to enhance the customer experience through thoughtful, modern design elements. My role involved working on various aspects of the store's visual identity, ensuring that the new design aligned with the brand's heritage while introducing a fresh, contemporary feel. I collaborated with the team to create graphics, signage, and materials that would showcase the luxury and craftsmanship of Mumm Champagne, offering a seamless and visually engaging experience for visitors.
